CHEYENNE, Wyo.--(BUSINESS WIRE)--Kraken, one of the world's longest-standing, most liquid, and most secure crypto platforms, today announced the public launch of Kraken VIP, an invitation-only program tailored for Ultra High Net Worth individuals, sophisticated traders and strategic capital allocators.

Originally developed in 2018 and refined through a private pilot, Kraken VIP brings together elevated client service and extraordinary experiences into one comprehensive program. After strong results across client engagement, retention, and long-term client value, Kraken is now opening its VIP program more broadly to the market.

Kraken VIP is designed for clients who value discretion, precision, and depth of relationship — and who expect their platform to match the scale and seriousness of their capital. The program combines privacy-first design with meaningful, experience-led engagement to deliver a level of service rarely seen in the digital asset space. The offering includes:

Dedicated Relationship Management: Each member is paired with a specialist VIP Relationship Manager, backed by 24/7 support, direct multichannel access, and early insight into Kraken's full product ecosystem. VIPs also receive access to Kraken subject-matter experts spanning product, engineering, liquidity, custody and infrastructure, providing insight to power their trading experience.

Global Experiences: Through Kraken's partnerships and global networks, VIPs gain access to extraordinary experiences, spanning from Formula 1 and elite football, to private cultural events and intimate regional meet-ups not available to the general public.

Access to a Private Network of Leaders: Kraken VIP connects members to a global circle of founders, allocators, family offices and long-tenured crypto natives.

Early Product Access & Influence: Members receive early access to new features, private beta invitations, and structured feedback sessions that allow VIPs to directly shape the products driving Kraken's ecosystem.

Premium Service & Engagement Benefits: VIPs enjoy tailored onboarding, 1:1 strategic analyst sessions, milestone recognition, seasonal gifting, curated product tours, direct feedback channels, and bespoke "surprise and delight" moments designed to reinforce their importance to Kraken.

Eligibility & Participation: Membership to Kraken VIP is offered through qualification based on ecosystem activity: $10M average balance on platform or $80M in annual trading volume, application review for prospective members and select referrals.